Jun 4, 2009

The guarantee block of sales letter

Offering a guarantee takes off the risk of their shoulders and puts it on yours. It gets rid of that last bump of resistance that prospects will have and make them order right away.

The longer your guarantee covers your product or service, the larger number of sales you will get. A one year money-back guarantee is definitely more compelling than a 30 day one... right? Well how about offering a "guaranteed results" or a "lifetime" guarantee? Do you think those would work? You bet they will!

Of course, you need to have a good product and be sure of your claims before making such a bold statement on your site. If you do not plan to back up your claims, modify your guarantee or better yet, improve your product so it does. People have a sixth sense when it comes to honesty... be honest to them if you want them to exchange their hard-earned money for your product.


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