
If you think testimonials is necessary, yes absolutely you right. But for me it’s not enough if you want to build strong sales letter in your site. What you should do is needed to put your credentials; it means letter from popular person that people know much about him/her. Let say, he is a popular person in online business and you are an creator of how-to-get-tons-traffic-script, what you should do is send him you product for free and as exchange he must give the product credential for you. After you get it, you will know how strong the influence of credentials in your site then, but you should only include these if they relate directly to the product or service you are offering on that mini-site.
Setting up testimonials and credentials are also demonstrating your ability about product, delivery service, and service after selling is indeed accurate and attainable by everyone. Placing your testimonials right up front is crucial. You want to get your prospect on your side as quickly as possible. If you're making a lot of powerful claims and you don't present your testimonials until the end, it may be too late. You may have built up so much doubt that even the strongest testimonial won't be able to overcome it.
P.S : Picture was grabbed from onepieceproducts.com
COMMENTS :
Post a Comment